|
8,000,000
People were not
murdered in New York City yesterday!
! How's that for an interesting, eye catching, make-you-want-to-buy
the newspaper paper headline?
Not too exciting right? It is a commpn misconception
that news media is in the business of selling news.
They are not. They are in the business of selling advertisement
space that happens to be mixed-in with news.
--------------------------------------------------------------------------------
Two Questions:
Do you think that a newspaper company could hire reporters,
editors, press workers and paper deliverers, own buildings,
presses and delivery trucks, and make a profit selling
you a paper for $.50 ? Where does the bulk of their
income come from?
--------------------------------------------------------------------------------
How they really make their money.
By far, the largest part of their income is made by
selling advertisements.Companies in the media business
generally lose money on distrubuting their content.
The media basically charges advertising rates that are
proportional to the estimated number of people who consume
their information and are likely to be exposed to an
advertisers message.
. --------------------------------------------------------------------------------
Their Motive
The primary motive of the media is to get as many "readers"
(viewers, listeners etc ...) as possible. How can this
be done? By providing stories about the unusual, fantastic,
dramatic, disgusting, unbelievable, Interesting or otherwise
different from normal life. During the Civil War, Thomas
Edison (as a child) sold newspapers on a train and noticed
that his sales would jump for a few days after big civil
war battles.
Exposed to this constant
barrage of unusual stories, the general public begins
to believe that the items shown repeatedly are normal
... after all, they hear about it every other day. Have
you ever noticed, that right after a plane crash, there
seems to be a whole barrage of crashes for several days.
Is it true? Or, is it the media piling on the story
creating an impression of this terrible trend of crashes?
Earthquakes... once one happens, there seem to be an
unusual number of them, throughout the world. True,
or simulated end-of-the-world story? Look here for the
log of recent earthquakes.
http://www.iris.edu/seismon/last30days.phtml
Have you heard about any of these lately?
--------------------------------------------------------------------------------
A suggestion
You decide, but next time there is a big disaster, gruesome
murder, or a man bites a dog, keep your eyes and ears
open and notice if there are more stories about the
same topic.
|